El slogan de este evento fué "The Power of Less" y esto me recordó una de mis frases favoritas
"Y... si he escrito esta carta tan larga
ha sido porque no he tenido tiempo de hacerla más corta" - Blaise Pascal
cito esta frase ya que desde mi punto de vista la expo puso empeño en mostrar en las sesiones solo lo necesario para estar claros de hacia donde se dirigen las nuevas aplicaciones web y los modelos de negocio que las soportarán; como por ejemplo:
- Aplicaciones localizadas o de una región claramente delimitada, quedo atras para los mas aventurados pensar globalmente, así que primero a atacar un nicho o mercado local con servicios de valor inmediato; muchos ejemplos se mostraron en el track de e-Goverment.
- Desarrollo de aplicaciones web simples pero extremadamente funcionales que puedan ser puestas a prueba en periodos de incubación cortos(meses) y conteniendo métricas claras que nos indiquen día a día las áreas de oportunidad o nuevas características que puedan agregar valor inmediato.
- Hacer uso sin reservas de los mejores servicios que se ofrecen en la Web 2.0 actualmente, ya que estos servicios pueden llegar a ser los detonadores clave para el éxito de una nueva aplicación.
He tenido la oportunidad de asistir a diversos eventos, shows, expos, etc. relacionados con tecnología Web, sin embargo algunos de ellos son meramente sesiones de evangelización de un producto, plataforma o servicio; siendo lo mas relevante el networking que se consiguió durante el cocktail de clausura o en la comida ofrecida por el platinum sponsor; Sin embargo en Web 2.0 todo se centra en las ideas expuestas por los speakers, en las dinámicas de entrevistas en algunos keynotes, en la comparación de productos y tecnologías, en las llamadas "unconferences" y en los nuevos lanzamientos de soluciones Web 2.0.
Lo bueno:
- Las sesiones de UX todas mostrando técnicas de prototipado (sin código), mostrando el potencial que tienen para visualizar y poner a prueba un modelo de negocio con el mínimo uso de recuros invertidos.
- Diversidad en los asistentes, lo que hace que se puedan abordar muchos puntos de vista, 10% blogstars, 10% inversionistas, 10% developers, 30% agencias de diseño, 20% IT professionals, 20% startups & ISV´s.
- Conferencistas comprometidos con divulgar su conocimiento y empujar un nuevo concepto de aplicaciones web independientemente del nombre que se le de a esta "nueva" oleada.
- Sin censura ni sobre carga de algun patrocinador; se podía ver a Tim OReilly platicando por los pasillos con blogers, a Jefrey Kalmikoff de Threadless escuchando ideas de startups (por su cara creo que no muy buenas), o a Evan Williams de Twitter twiteando el evento obvio.
- La ciudad de San Francisco y el Clam Chowder del Pier 39.
Lo malo:
- El uso excesivo y mal enfocado de algunos expositores alrededor de Cloud Computing, ahora todos los hosters son nubes!
- El Café y la falta de latinos en el evento, ya sea asistiendo, como conferencistas o en la expo mostrando nuevas ideas (creo que había 4 contando a Daniel mi socio y yo).
Mi Conclusión:
Estoy satisfecho con el evento, cumple con las expectativas que había leido en otras reseñas y sobre todo nos deja con un set de ideas listas para ser puestas en marcha en los proyectos que desarrollamos a diário en Extend; uno de mis objetivos durante este evento fué el de promocionar a Extend como una casa de software atractiva, con experiencia y competitiva en terminos de costo ante aquellos startups o emprendedores que pudiera llegar a conocer, sin embargo me di cuenta que pocos van a hacer negocios y muchos van a colectar ideas o exponer las propias ante el grupo de usuarios mas experimentados del mundo y si esto funciona el negoció vendrá después.
este es el listado de sesiones completo:
Nancy Duarte (Duarte Design)
Ever found yourself checking email during a presentation or sending IMs to the person sitting next to you. Sure, we’ve all done it. Information abounds and so does the continuing need for it. So in this information and attention deficit age, how do we transform presentations from a one-way lecture to an informative, engaging and collaborative experience? .
Tony Hillerson (EffectiveUI)
There’s lots of excitement, speculation and hope about Google Android. Can Google, with an open platform and market, compete with Apple’s controlled, very well-executed iPhone? Get up-to-speed on the Android SDK, IDE and emulator. Learn about building views, using the SDK’s components, building menus, persistence for configuration and data using SQLite, 2D/3D graphics, and the location APIs.
Erin Malone (Tangible UX), Christian Crumlish (Yahoo!)
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
Stephan Spencer (Netconcepts)
Alistair Croll (Bitcurrent), Sean Power (Akoha)
This session looks at what web operators need to monitor from performance and uptime to analytics, usability, communities, and competitors. In an Internet filled with mashups, RIAs, and mobile devices, the task of watching websites is increasingly challenging. Fortunately, a variety of new technologies and approaches help us keep watch on our websites and our Internet presence. .
Dion Hinchcliffe (Hinchcliffe & Company)
The business landscape has changed dramatically over the last year and Web 2.0 concepts have only become more important factors for driving business survival and success. This informative session takes a deep dive into practical and potent techniques that can be used to rapidly energize every organization with new innovative techniques for cutting costs, driving growth, and spurring innovation. .
You can’t talk about building for the web without contemplating a coherent approach to enabling and supporting social functionality. This developer-oriented workshop will emphasize the use and application of free, open building blocks for enabling social networking features on your site or service, and provide illuminating insights from some of the key figures creating these technologies. .
Christophe Bisciglia (Cloudera, Inc), Aaron Kimball (Cloudera, Inc)
Cloudera will provide a tutorial aimed at producers and users of large volumes of data. Do you deal with TBs on a regular basis? Are traditional databases not doing what you need? Are your challenges related primarily to processing and analyzing data, rather than simply finding it? Hadoop and MapReduce might be just what you need. .
Christina Wodtke (LinkedIn)
This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right. .
Mark Silva (Real Branding)
This 3 hour workshop presents brand owners with a structured approach to developing a strategy, taking into account the unique needs of their own brand and market position. This highly interactive session gives attendees the chance to try it out for themselves, working collaboratively with other attendees and working through examples with real-world brands in attendance. .
Kim Lenox (Consumer Electronics Industry)
This workshop is for web designers interested in shifting their careers toward designing for mobile devices. Kim Lenox of Adaptive Path, will describe what makes mobile different from the web and how to design for mobile context of use. Join Kim for this workshop and learn how your current web design background can be leveraged to design compelling mobile products. .
Christine Herron (First Round Capital), Bryce Roberts (O'Reilly AlphaTech Ventures), Matt Asay (Alfresco), Jeff Bonforte (Xobni)
Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include venture fund mechanics, financing, marketing, revenue models, early customer acquisition, and sales. .
Dave Engberg (Evernote)
Joseph Smarr (Plaxo)
It’s hard to keep track of all the recent announcements about online identity and data portability, let alone to make sense of it all and figure out what it means to you. In this talk, Joseph Smarr, will be your guide through this exciting and rapidly evolving new phase of the web, explaining in concrete terms what's going on and how you can benefit from it today. .
Robin Christopherson (AbilityNet)
Accessibility is key to online success in a Web2.0 world. Robin Christopherson, a leading figure in Europe's accessibility community, and himself blind, will investigate the challenges and opportunities facing web designers and developers using a wide range of websites and assistive technologies to illustrate good and bad practice. .
Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter. .
Katherine Hutchinson (PayPal, Inc.)
Siva Kumar (TheFind, Inc.), Scott Dunlap (NearbyNow, Inc.), Joel Toledano (Krillion, Inc.), Ethan Stock (Zvents), Greg Sterling (Sterling Market Intelligence)
2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals. .
Robin Sloan (Current), Zach Brand (NPR, Digital media)
Alex Payne (Twitter)
M. Jackson Wilkinson (Viget Labs)
If you've ever tried to execute a research-driven UX or design project for a client, you've probably found that research/testing and budgets mix about as well as oil and water, especially in a more conservative market. Learn how to make effective design and UX decisions when resources are limited, be it time or money. .
Micki Krimmel (Sugar Packet Inc.)
Alex Stamos (iSEC Partners, Inc.)
Simon Wardley (Canonical Ltd)
In today's computing world, it can often feel like we are drowning in wave after wave of new trends such as mashups, service oriented architecture and cloud computing. Our industry is moving from a product to a service based economy. This shift is a result of the commoditization of IT, but then again not all IT is being commoditized, some is still an innovation, isn't it? .
Tero Ojanperä (Nokia)
With most new content and application storefronts being web-based, a developer's audience now extends beyond their home country. This session will help educate developers on how best to think about creating and marketing applications that can be relevant to a broad audience of customers around the world with little or no localization. Sponsored by Nokia. .
Trae Chancellor (Salesforce.com)
Running your business in the Cloud is becoming mainstream and offers enormous advantages. Hear how companies are taking advantage of the Cloud to increase IT output while simultaneously reducing infrastructure, application development and deployment costs. Learn how this new approach is enabling IT to do more with less by focusing on innovation, not infrastructure. Sponsored by Salesforce.com .
Sarah Milstein (20slides.com)
Ben Galbraith (Mozilla), Dion Almaer (Mozilla)
The Web Platform often gets dinged for its lack of great tools. In the past, that would have been a fair demerit. And while, in the present, there are surely some gaps when compared to other environments, in reality, there are a bunch of interesting developer tools for the Web. In this session, we explore some of the most popular of these, including Firebug and another new tool from Mozilla. .
Kristina Halvorson (Brain Traffic)
The success of Web 2.0 and beyond depends on our ability to plan for, create, publish, and govern content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one? .
Kate Niederhoffer (Dachis Corporation), Marc Smith (Telligent Systems)
Rich Cannings (Google)
We discuss common Flash programming and deployment pitfalls that lead to web security issues such as information disclosure, cross site request forgery, and cross site scripting. We demonstrate how attackers find and exploit these issues, and most importantly, we present how developers and system administrators can prevent Flash based security issues on their websites. .
Alastair Mitchell (Huddle.Net)
For many start-ups making money remains an afterthought. But developing a great application and building community around it is no longer sufficient. In order to succeed it has to have the ‘S factor’ built into it from the very beginning. With both consumers and businesses getting wiser about Web 2.0 and awarding their attention sparingly, why is ‘sales’ still a dirty word in Web 2.0? .
Anthony Franco (EffectiveUI), Michael Clark (Photobucket)
Kathy Mandelstein (IBM Software Group), Ryan Boyles (IBM Software Group), Tom Deutsch (IBM Software Group), Ted Stanton (IBM)
In today’s global business environment, the only constant is change. Organizations who can respond quickly by leveraging agile business models and dynamic business processes are uniquely positioned to win. IBM Web 2.0 software can help your organization be more effective and innovate in challenging times. Sponsored by IBM. .
Ryan Sarver (Skyhook Wireless)
Location aware websites can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. Building on this session from Web 2.0 Expo last year, we will discuss the new W3C Geolocation API, location-aware browsers and other available tools that can add location to websites and applications. .
Elan Lee (Fourth Wall Studios)
Why are our best attempts at online storytelling little more than poorly compressed embedded videos? This talk will focus on the evolution of storytelling through the ages and why Alternate Reality Games (narratives told across websites, email, cell phones, and live events) may be the next big step in building the kinds of stories the Internet was built for. .
Maggie Fox (Social Media Group), Scott Monty (Ford Motor Company)
Most enterprises treat communications assets like product, tightly controlling distribution to a select few. But enterprise-level marketing and communications functions deal in information, not product. What happened when one of the world's largest companies recognized this new reality and decided to kick down the walls, aggregate their digital content, embrace Creative Commons & set it all free? .
Jeremiah Grossman (WhiteHat Security, Inc.)
Eric Ries (Lessons Learned)
Learn to do more with less. The Lean Startup is a practical approach to creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide technology businesses that create disruptive innovation. .
Farhang Kassaei (eBay), David Glazer (Google)
Join Farhang Kassaei from eBay’s Platform Architecture team and David Glazer, Director of Engineering at Google and member of the OpenSocial Foundation Board, to learn how eBay Selling Manager Applications support solutions developed using open standard gadgets specification, and what you need to begin participating in our exciting beta. Sponsored by eBay. .
Sören Stamer (CoreMedia)
Stowe Boyd (The /Messengers), Oliver Marks (Oliver Marks & Associates)
Web 2.0 technology has had a direct impact on media and society with blogs, YouTube, Facebook, MySpace and others. Now, we are seeing adoption of Web 2.0 tools and culture in the business context as companies seek to harness these forces. What will the impacts be? How quickly will companies adopt new tools, and which ones? What can we expect in ten years? What should businesses do now? .
Werner Vogels (Amazon.com)
Kelly Goto (gotomedia, LLC)
Bob Buch (Digg)
Chris Palmer (iSEC Partners)
HTTPS is a baseline prerequisite for a secure web application. By measuring bytes on the wire and microseconds elapsed, we can see the exact performance effect of HTTPS vs HTTP. In doing so, we may discover that optimizing other aspects of the application improves latency and throughput more than turning off HTTPS does. We present free tools to help you measure your application. .
Scott Rafer (Lookery), Tim Cadogan (OpenX)
Audiences have more influences than the individual properties they frequent, are addressable across the web, and are worth a lot more money. Defining, targeting, and serving media on an audience basis requires new application of existing advertising technologies - the same ones that are now available economically and logistically to companies large and small. .
John Bruno (Microsoft), Daniel Bouie (Microsoft)
Michael Abbott (Palm, Inc.)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. .
Moderated by: Roland Roundtree
Introduce Booz Allen Hamilton's challenges in trying to develop a Web 2.0 Social networking application inside a large corporate environment. Over the course of a year we have integrated various open source technologies into one collaborative suite for our internal use. In this session we'll discuss challenges we've faced and successes we've had. .
Moderated by: Alex Shah
Mobile will be the way people use the web of the future: the only debate is how quickly the transformation will happen: 3 or 5 years. An introduction will be provided on how to avoid the proprietary nature of new mobile platforms and leverage Web 2.0 to build killer, cross-platfrom apps. Those interested in Mobile should attend and share their experiences. .
Moderated by: Ken Law
The mobile platforms are segmented. From Mark Zuckerberg, CEO of Facebook: “With all the different mobile platforms iPhone, BlackBerry, Android, Mobile Web and all the new ones that are coming out, it will be very difficult to develop application for all these different services and platforms.” This session discusses how we can tackle this challenge. .
Moderated by: Mark Scrimshire
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Join us for another Ignite San Francisco, the official kick-off event for Web 2.0 Expo. .
Moderated by: Erik Wright
RESTful web services play well with web servers, browsers, proxies, search engines, and other HTTP agents through the correct use of headers, verbs, response codes, and markup. On the surface, this is straightforward. But sometimes creativity can be required in order to achieve all of our requirements while respecting the principals of REST. .
Location: Sierra I
Moderated by: Chris Heuer & William Gauthier
What expectations do managers have for social media in their business strategy? How do large well-known brands establish ROI on their social media outlay? Join Chris Heuer and William Gaultier as they gather before their Friday session to host an interactive and informal discussion based on the results of the much-anticipated Social Media Buyers Guide. .
Location: Sierra J
Anssi Vanjoki (Nokia)
Imagine the map on the device becoming the user interface for search instead of a text box or search results based on the physical world and augmented by the digital world. Social location also opens up new opportunities for developers and marketers. In this talk, the factors enabling a personalized mobile computer will be presented. .
Will Wright (Electronic Arts)
Jason Grigsby (Cloud Four)
2008 was the year of the iPhone App Store. With over 10,000 applications and 300 million downloads, the App Store has been a resounding success that has prompted other phones manufacturers to develop their own App Store plans. But are native applications really the future of mobile? What happened to the promise of the Mobile Web? .
Michal Migurski (Stamen Design)
Piece by piece, the world is moving onto the web. How can we make sense of this new torrent of information emerging wide-eyed and blinking into the internet? Stamen Technical Directory's Michal Migurski will show how information visualization is making it possible to comprehend a live, vast, and deep connected web of data. .
Alon Salant (Carbon Five), Maria Giudice (Hot Studio), Arena Reed (Grockit), Rob Spiro (Aardvark), Dave Shih (Hot Studio)
This panel discusses the intersection of human-centered design and Agile software development. Our session will describe and explore the differences between the two approaches, when it's appropriate to use Agile, how to integrate this popular method into the human-centered design — and why client needs and today's marketplace are increasingly demanding these collaborative techniques. .
Angel Djambazov (Jones Soda)
Session details how Jones Soda turned interactive campaigns with I Can Has Cheezburger and the Graffiti Facebook application into unique opportunities that leveraged online engagement to drive offline retail sales. Highlights: ~Partnering with the right community ~Balancing between brand integrity and community voice ~Enticing retail distributors ~Running tandem online and offline campaigns .
Alistair Croll (Bitcurrent), Benjamin Black (Opscode), Lew Moorman (Rackspace.com), Kevin Gibbs (Google App Engine)
There's a myth that clouds just run themselves. While clouds let us do more with less - and give us much, much more the moment we need it - cloud computing presents new challenges to operations teams.Instead of racking and stacking servers, you're clicking and dragging virtual machines. Operational chops are more important than ever now that platforms can grow and shrink within minutes. .
Aaron Kim (IBM Global Business Services)
An anti-pattern is a design pattern that appears to be a good idea but is ineffective or far from optimal in practice. It often takes you from a problem to a bad solution. This session will discuss the business value of Web 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global enterprises by an IBM consultant, along with recommendations on how to avoid common pitfalls. .
Heather Lutze (Lutze Consulting and Author "The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing"), Scott Calvert (Verio)
Scott Gerard (IBM Systems Lab Services and Training)
John Battelle (Federated Media Publishing), Marshall Kirkpatrick (ReadWriteWeb), Matt Marshall (VentureBeat), Anand Iyer (Microsoft Corp.), Manoj Ramnani (DubMeNow), John Rourke (Bantam Networks), Andre Charland (Nitobi Inc.), Shion Deysarkar (80legs), Aaron Hurley (zeaLOG)
Marc Davis (Yahoo! Inc.)
The delivery of indispensible mobile user experience is not only essential, but should come irrespective of device or platform. While the traditional willingness to transfer PC experience to mobile still prevails, development of applications is now taking a mobile first philosophy, focused on building relevant content, leveraging the mobile environment, and allowing consumer choice. .
Steve Souders (Google)
Steve Souders, creator of YSlow, Hammerhead, and UA Profiler, is finishing his second book, Even Faster Websites. In this talk, Steve evangelizes these new best practices including coupling asynchronous scripts, using iframes sparingly, flushing the document early, and CSS performance pitfalls. He illustrates these performance improvements with real world examples and live demonstrations. .
Alexa Andrzejewski (Adaptive Path)
For "people-powered" services, attracting and retaining a critical mass of active participants is essential. To create a new user experience that leaves users itching to go further, you must understand and appeal to people's motivations. In this session, you'll examine design patterns used by successful sites to motivate users to sign up, get established, and stay active. .
Brian Oberkirch (Small Good Thing), Deborah Schultz (www.deborahschultz.com)
The most interesting problems on the Web are social, not technical. Marketing on the hyperconnected Web means crafting ongoing experiences that inspire, inform, evolve. We'll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities, without gimmicks, shortcuts or taking more than they give. .
Brian Aker (MySQL)
Ever wondered what would happen if we could rethink a decade worth of design changes? Drizzle is a fork of the MySQL server targeted at web development and cloud computing. We are looking at how to create database for modern multi-core, large memory databases that fit inside of an overall application framework. .
Philip Rosedale (Linden Lab)
Roxanne Langer (WineFUNdamentals)
Michael Scherotter (Microsoft Corporation), Max Newbould (MySpace)
Now you can build Silverlight applications on the MySpace. Microsoft and MySpace have released an Open Source kit that makes it easy to develop applications using Silverlight that run on MySpace. Learn about this kit and how designers and developers could use it to create interactive, engaging applications on MySpace with little to no coding. Sponsored by Microsoft. .
Toby Boudreaux (The Barbarian Group)
In the App Store gold rush, teams release applications quickly & often without validation such as user testing. The assumption is that "great artists ship" and updates can be made at any point to refine, to iterate over new feature requests, optimizations, & services. Along the way, many examples of what not to do, have been created. Mobile apps for all platforms should take heed of these lessons. .
Toby Segaran (Metaweb)
Philip Fierlinger (Xero)
Rapid prototyping using Flash is a simple yet extremely powerful way to create great design solutions. A wide range of realworld prototypes will be shown, created for major brands and startups. You’ll see how these prototypes can be built very quickly and easily, with little or no Flash expertise. .
Janetti Chon (Web 2.0 Expo / TechWeb), Peter Kim (Dachis Corporation), Jeremiah Owyang (Forrester Research)
Join gurus @peterkim @jowyang and community manager @janerri for a Q&A session on all things social media. An experiment in crowdsourcing questions and crowdsourcing answers - this is your opportunity to ask whatever hasn't been addressed, discuss your burning curiosities, and share your case studies and experiences. .
Ezra Zygmuntowicz (EngineYard), Adam Jacob (Opscode)
Utilizing a mixture of open source tools and battle-tested techniques, Adam and Ezra will show you how to build an infrastructure that's easy to manage, integrates with your application, and is self-documenting. Along the way, they'll give you the key insights you need to get maximum benefit from these technologies for your business. .
Clara Shih (Salesforce.com)
Gerardo Dada (Vignette)
To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Sponsored by Vignette. .
Veronica Belmont (Tekzilla), Patrick Norton (Tekzilla)
Alex Stamos (iSEC Partners, Inc.)
Molly Holzschlag (Opera Software, ASA)
Tara Hunt (Intuit, Inc.)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities. .
John Allspaw (Flickr (Yahoo!))
Denis Browne (SAP Labs, LLC), Sebastian Steinhauer (SAP Labs)
Lew Moorman (Rackspace.com)
There have been massive and significant changes in IT in the last 10 years; laptops, handhelds, Wi-Fi and even the Internet have dramatically altered the IT landscape. Working in the cloud requires a similar shift in the paradigm. What will the future role of IT be in this shift? Sponsored by Rackspace. .
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. .
Moderated by: Shashi Seth
More content is being generated every day than an average user can even count - number of videos uploaded to YouTube, images uploaded to flickr, etc. is extremely large. How do content publishers get their content in front of the right audience? How do users navigate through these large volumes of content, discover and consume content that is relevant and important to them? .
Moderated by: Maggie Soladay & Amanda Koster
Social networks are a much-needed platform for personal (re)connection and community-building. With this session, we'll introduce our vision for the next application of the power of Facebook, Twitter and other Web 2.0 communications tools: To cause social change by creating compelling stories and calls to action. .
Moderated by: Wing Yu
Unless the newspaper industry makes serious changes, it faces extinction. Fortunately, web 2.0 has created a new paradigm and firms like FinancialContent can help save and change the industry. The new web has made content cheap and easy to: aggregate, syndicate, mass distribute, mass produce, and customize. Learn how to take advantage of this opportunity! .
Moderated by: Beth Blecherman
This session will be a conversation about how moms are using technology to manage personal, social and family management tasks. This session is relevant for moms (parents) who want to discuss how they use technology, moms with a technology/programming background and marketers/companies with technology products that want to learn about social media outreach to families. .
Moderated by: Rafael Solis
Until now, the focus has been on SEO – how to improve the volume and quality of traffic. In this session, we’ll explore how to leverage search and turn it into a profitable distribution channel. Among the questions: Is it possible to create more efficient links between searches for content & multiple monetization methods? How do you remove the inefficiencies in the online content world? .
Moderated by: Larry Chiang
Asse9 is pronounced asinine. We think its dumb if you don't 100% of You Inc. This networking session is for entrepreneurial duckies that took the first step (or are thinking of taking that first step) into a new business. My mentor's book, "What They Don't Teach You at Harvard Business School," is about hacking entrepreneurship, reading peeps, and sales. Copies at Amazon sell for $0.01. .
Moderated by: Robbie Baxter
Moderated by: Jason Katzer
Moderated by: Ryan Boyles
Jake Nickell (Threadless), Jeffrey Kalmikoff (Threadless)
Marshall Kirkpatrick (ReadWriteWeb), David Rudin (Microsoft Corp.), Eran Hammer-Lahav (Yahoo!), David Recordon (Six Apart), Clara Shih (salesforce.com)
Success in standards requires not only great technology, but diplomacy, comprise, and even lawyers. Standards can influence your project’s features and designs. Sometimes they line up with your projects, sometimes lead the way, and other times hold you back. This panel will explore how standards are developed, how they can fit or clash with your project, and how you can get effectively involved. .
Chris Wanstrath (GitHub), Tom Preston-Werner (GitHub)
Git is a distributed version control system with easy branching that has forever changed the way that open source projects accept contributions. With Github's social features added on top of Git's distributed nature, open source is quietly evolving from barriers to entry and problems with communication to an easier, more human, and ultimately more beneficial, process. .
Jyri Engestrom (Google)
Successful social sites are not just friend networks. They are built around objects that connect people with shared interests. But turning an idea into a shareable object is not always so simple. We'll ask What makes a good social object? This talk will deconstruct the social objects and verbs on which well-known successes and exciting new startups are built on. .
Matt Walsh (Crispin Porter + Bogusky)
Ross Mayfield (Socialtext)
David S. Rose (New York Angels), Jason Schwartz (Angelsoft)
Andrew McLaughlin (Google)
The potential for Government 2.0 is both real and exciting: technology-wise, we can now cheaply and efficiently enable a government that is transparent, participatory, collaborative, and effective. But there are some very real, very stubborn obstacles in the form of outdated laws, regulations, and policies. Andrew will outline these barriers, and set forth an agenda for reform. .
John Boezeman (IBM)
Gregor Hochmuth (Google)
As more and more content is shared in near real-time, we need new models for understanding what's important. Understanding influence is a powerful approach for making sense of what's being shared and what should be on top. In this session, you'll learn about detecting influence and using it for discovery, recommendations and social interestingness in the applications you're designing. .
Justin Huff (Picnik.com), Mike Harrington (Picnik.com)
Mike Kuniavsky (ThingM Corporation)
Ubiquitous computing has been here since at least 2005, but we may not have noticed it. This talk will discuss how mashups between meatspace and the Net have already happened, what the emerging patterns are, and how widgetization is about to jump from social networks to devices and then disappear altogether. .
Curt Doolittle (Ascentium), Susan MacDermid (Real Branding), Renny Gleeson (Weiden & Kennedy), Elizabeth Ross (Tribal DDB), John Durham (Catalyst SF)
Doug Solomon (IDEO), Gentry Underwood (IDEO)
Innovative companies increasingly want to collaborate across time, space and organizational structure restrictions. Web 2.0 technology holds great promise, but in practice often comes up short. This session focuses on how to maximize the value of technology, by systematically understanding human behavior, motivations, and organizational design to build optimal solutions. .
Liz Gannes (GigaOm / NewTeeVee), Laurel Reitman (Adobe), Frank Barbieri (Transpera), Alex Zambelli (Microsoft Corporation), Marty Roberts (thePlatform)
Carolyn Lawson (CA Public Utilities Commission), Adrian Farley (Office of the CIO of California)
Public sector agencies spend billions of dollars each year on contracts with IT providers, small and large. And with the changes in Washington and at the state level, there is a greater interest than ever in Web 2.0 tools and technologies in government. How do you participate in those opportunities? .
Vanessa Fox (Nine By Blue)
Keith Golden (Google)
Jennifer Pahlka (TechWeb), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Matt Stinchcomb (Etsy, Inc.), Jeffrey Kalmikoff (Threadless)
In the past couple of years, crowdsourcing has been a way to get attention and signal a connection to a brand's customers. But while some brands are finding ways to add community into their mix, it's baked into the DNA of others. Others combine community with expert curation for a different result. Bring your questions for this panel of capable curators. .
William Gaultier (e-Storm International), Chris Heuer (Social Media Club, AdHocnium), Michael Walsh (Social Media Club), Isabelle Christensen (REC Solar), Jeanette Gibson (Cisco)
As Social Media has grown, so has the complexity of figuring out which solutions and which service providers are right for your business. This is a very practical session based on the real-world experiences of marketers who've braved the uncharted waters of buying social media services and advertising. .
Become a Web 2.0 Jedi: How to Use the Force of Product & Marketing Metrics to Optimize your Business
As most successful Web 2.0 companies know, metrics are a powerful tool to make your product and business successful. Is your team wise in the way of the metrics force? Join a panel of metrics Jedi Masters as they share advice and examples of how metrics can help you, how to start tracking metrics, and how to unleash their power to improve your product and business. May the force be with you! .
Clay Johnson (Sunlight Labs)
We have a unique opportunity now, as developers and designers to change our Government. From the FEC to Recovery.gov, new sources of data are beginning to pour out of Capitol Hill and state houses across the country. What kind of opportunities arise? But how do we developers use our skills to make this data compelling, useful and open. .
Jonah Stein (Its the ROI), Jonathan Hochman (Hochman Consultants), David Dagon, Steve Huffman (Reddit)
The success stories of Web 2.0 are built on social networks and crowd sourcing models that depend on user participation, user generated content and user voting/rating systems. The trust required for these models makes them vulnerable to spammers, scammers, hackers and botnet operators who want to exploit Web 2.0 sites for personal gain. .
Chuck Hudson (Aduci)
Mobile of all types leverage various web service APIs developed in house and provided from third party partners. This talk looks at the best practices and lessons learned while incorporating a wide array of APIs developed mostly for web applications into mobile applications. Specific examples will be employed through out the session for demonstration purposes. .
Kevin Tams (Extra Space Storage)
Experts suggest that 2009 will be the year where website testing goes mainstream. Are you ready to run your first A/B or Multivariate test? Have you run a few tests and realized the results may not be what they appear? Or are you a testing guru? Regardless of your situation, this session will enable you to run the right test and get meaningful results today. .
Craig Hordlow (Red Bricks Media)
Jared Spool (User Interface Engineering)
Everyone wants an "intuitive" interface: the users, the designers, and the content publishers. But building them is hard. Recent research has given insight into why it's hard and how to get past major obstacles. Learn the two essential elements of what makes an interface intuitive and what successful teams are doing to create experiences that delight. .
David Weekly (PBwiki, Inc.)
David Weekly will talk candidly about how PBwiki's business model evolved over the past four years, including a candid look at how his geek instincts both helped and hurt during this long process. This talk will be especially useful for technical founders who are wondering to what extent they need to incorporate traditional business management into an engineering-driven company. .
Jascha Franklin-Hodge (Blue State Digital)
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